辽宁农业职业技术学院学报

乡村振兴战略的实施为AI提供了广阔场域。本文明确界定了AI赋能农产品营销数智化转型的内涵，分析了AI赋能农产品营销数智化转型的内在逻辑，即AI能够挖掘数字资源构建智慧营销体系、赋能农产品营销的个性化和创新性、打造数字化的供应链协同体系，提出了以AI赋能农产品营销数智化转型的实现路径：以人文精神为核心，传递消费背后的人文价值；完善基础设施，创新企业数智化商业模式；塑造特色形象，赋能农产品品牌价值；优化组织结构，加快培养数字化人才。

The implementation of the rural revitalization strategy provides a broad field for AI. The connotation of the digitalintelligent transformation of agricultural product marketing empowered by AI is clearly defined in this paper. The internal logic of this transformation is analyzed:digital resources can be mined by AI to build an intelligent marketing system,the personalization and innovation of agricultural product marketing can be empowered,and a digital supply chain collaboration system can be established. The realization path is proposed:taking humanistic spirit as the core to convey the humanistic value behind consumption;improving infrastructure and innovating the digital-intelligent business model of enterprises;shaping characteristic images to empower the brand value of agricultural products;optimizing organizational structure and accelerating the cultivation of digital talents.